It is time, Invest your brand value now. 當下就是最佳時機

The mistaken branding myths such as “we should wait for more time, budget and hire marketing staff and so on.” In fact, any time is a good time to invest your brand value and consider reorganizing branding, should not wait for the poor product sales feedback, business model cannot keep up to date, competitors take over your market share.  

Frankly, there is never a perfect timing to review or rethink a company brand structure by a business operator, but when the time is right and with such a great deal of effort always will come with tremendous reward.  

當下就是最佳時機
企業常犯的迷思，等有時間、預算及專職人員，再來做品牌。其實，任何時間都是投資品牌的好時機，不應該等產品銷售不佳，過去商業模式不靈光，他牌品牌效仿，品牌現況跟不上時代潮流時，才想到做品牌規劃。

坦白說，企業經營者對於品牌執行沒有所謂的最佳時機，從開始審視與反思企業品牌的同時，就是時機，再加上持續努力與堅持下，將伴隨而來是難以衡量的報酬。